German-Austrian tech startup Holo-Light aims to enter new markets and expand its immersive streaming platform XRnow with its largest investment yet.



LTR: Isabella Doppler (Head of Controlling & Accounting) Michael Oberlechner (CFO), Florian Haspinger (CEO), Helmut Gulde (Chief Corporate Development Officer), Alexander Werlberger (CTO), Luis Bollinger (CMO), Susanne Haspinger (COO).


XR software startup Holo-Light has closed a funding round totaling $6 million with existing investors. EnBW New Ventures led the round, which also included Future Energy Ventures and Bayern Kapital. The current investment round comes two years after the company’s $4.4 million Series A financing in December 2019. Holo-Light is aiming for a Series B round with international investors in 2022.

2021: Major Successes with High-Profile Customers

Susanne Haspinger, Chief Operations Officer and Co-Founder of Holo-Light, said: “New revenue milestones, customers and partners: 2021 was a very successful year for us. With Amazon Web Services (AWS), Unity and Tech Soft 3D, we were able to win strong partners and develop a joint go-to-market strategy. And of course, the close collaboration and solution development with our customers such as BMW, Deutsche Telekom and Danfoss is a great validation for our rapidly growing business.”

“We are creating a unique experience for customers. We are the first streaming service for augmented and virtual reality (AR and VR) applications. We are combining globally available immersive content with compelling 3D visuals and an intuitive user experience. This is how we are shaping the future of immersive technologies,” Haspinger added.

For the XRnow streaming service, Holo-Light is leveraging its cross-platform remote rendering solution, ISAR SDK (Interactive Streaming for Augmented Reality), to bring high-performance XR experiences to mobile devices. The technology enables streaming of AR and VR applications from the cloud or a powerful local server. Holo-Light’s AR software for engineers, AR3S (Augmented Reality Engineering Space), is slated to run on the platform as the first application. As such, the startup envisions that XRnow will become the “Netflix for virtual and augmented reality”.

“We will use the funding to strengthen our marketing and sales activities, grow our community and enhance our competitive advantage globally,” said Florian Haspinger, CEO and Co-Founder of Holo-Light. “We will become the leading immersive streaming platform worldwide.”  Marc Umber, Senior Investment Manager at EnBW New Ventures, added: “Holo-Light has impressed across the board! The team is executing on its ambitious growth plans and has the product to back it up. We are convinced that the Streaming-as-a-Service concept will become a key growth driver.”